Legendary west coast rapper/producer, Warren G, has been tapped by Bronco Wine Company to become the face of their Allure Moscato.
As the brand expands into the U.S. market, the rapper will serve as the face, in an extensive marketing campaign that consists of print, broadcast, television and social media.
"Who would've known that my favorite Moscato, Allure, would ask me to be their brand partner," Warren said. "It's exciting to be in the wine business and I know we can bring a lot of pleasure to our consuming audience. I'm looking forward to sharing my favorite pink Moscato with everyone."
"We're very pleased to be working with Warren G, who has the bright, lively style of our Allure wines, and the same belief in top quality and value," added Bronco CEO Fred Franzia. "I'm impressed by Warren G's interest in wines and I know we're going to have a big success." Bronco is the fifth largest winery in the country, and the Franzia family is the largest vineyard owner, now celebrating its 120th year in the California wine business.
The Allure Moscato line, which features two different flavors (Allure Moscato and Allure Pink Moscato), is currently available in stores and online, including retailers such as BevMo!, Whole Foods, and Vons/Safeway. For more info, visit Grappos.com.
The company previously introduced Keyshawn Johnson's XIX Cabernet Sauvignon and has several other projects in work.